Pedal Mafia partners with AusCycling to bring the party to Road Nationals

Perth-born company Pedal Mafia, a leading name in premium cycling apparel, will bring the party to Road Nationals under an exciting new partnership with AusCycling announced today.

Pedal Mafia will be the official licensed cycling apparel provider for the AusCycling Road National Championships when the pinnacle event takes place in Perth over the next three years.

This January, the company will give its name to the ‘Pedal Mafia Mountain’, the central climb of the road race that tops out a few hundred metres before the finish line.

Fans can soak in the action and atmosphere at the Pedal Mafia Party on the Hill, where a DJ, activations and giveaways will keep spectators entertained throughout Sunday, January 12.

From the prime location at the corner of Malcolm Street and Fraser Avenue, spectators will see Australia’s top cyclists race to become the Pedal Mafia King and Queen of the Mountain over a series of uphill sprints throughout the elite events.

Pedal Mafia will supply the coveted green-and-gold national champion’s jerseys that will be presented to the winners across the five days of competition .

In addition, Pedal Mafia is producing a licensed apparel range featuring innovative designs by local West Australian designers and cutting-edge performance technology, crafted to honour the spirit of the National Championships and its inspirational athletes.

The limited-edition pieces will be available to both participants and fans.

Kate Patterson, AusCycling’s Executive General Manager of Commercial, said, “We couldn’t be more delighted to be working with the team at Pedal Mafia.

“It’s been so great to see the Perth cycling community embrace RoadNats: Pedal Mafia joins Steadyrack, another Perth-born cycling business with a global impact, as one of our founding event partners. Their passion, creativity and commitment to making this an unmissable event for cycling fans has been nothing short of amazing.”

Jay Barron, founder of Pedal Mafia, said, “The opportunity to work with AusCycling as the official licensed cycling apparel provider for the Road Nationals is a dream come true. I’m still pinching myself that we get to name a climb – Pedal Mafia Mountain.

“We’ve always admired AusCycling’s dedication to the sport, and this collaboration allows us to celebrate our shared passion while contributing to an event that showcases the best of Australian cycling.”

The AusCycling Road National Championships is Australia’s premier domestic road cycling event. The 2025 edition will run from January 8−12 in Perth.